If a data breach has occurred, it’s already too late. Data breaches may not cost every company million dollars, but too often extensive and often irreversible damage to their reputation. Recent studies showed after a vendor notifies customers of a breach, one-third of customers said they would no longer do business with that company. With cybersecurity, it is best to be proactive; companies need to protect against cybercrime and data breaches before they happen.
Today, cybersecurity is a $125 billion industry and will be worth $248.26 billion by 2023, and yet regardless of the amount of money spent on preventing them, data-breaches are showing no signs of stopping. There is an absolute need for a new way to approach cybersecurity strategy.
Traditional security approaches, such as firewalls try to create a secure area, but that doesn’t work in a modern setting because of the adoption of cloud software and mobile access, as well as the sophistication of hackers. That means you need to adopt an approach that recognizes the importance of your data everywhere.
That approach is TNO, Trust No One or Zero Trust security. Zero Trust is a set of lenses to evaluate every user, verify who they are, see what data they want to access, and what security state they’re in limiting that access in a way that minimizes the exposure and attack surface, vastly reducing opportunities for bad actors to operate in, from within and without.
Zero Trust operates on three core premises to achieve maximum security:
1) Verify every user,
2) Validate every device, and
3) Intelligently limit access based on users’ specific needs.
Cybersecurity training and awareness alone aren’t enough; it only takes one weak link to compromise access. Companies have to operate on the assumption that hackers can breach their security layers at any given time. Zero Trust embodies this approach; threat, continually limiting access to address that concern, while also not overly burdening users with unnecessary authentication.
According to experts, Zero Trust is the most researched cybersecurity trend, more than biometric data, and more than blockchain. It makes sense. It is catching on. I’ll continue to promote it as one of the best security postures a company can take today.